A close up of a stage with gridded screen content in reds and oranges behind Sam Fender and his band.

Sam Fender


Live Visuals

For Sam Fender's homecoming show at St James Park and subsequent tour, we created a set of live visuals and live camera effects which drew inspiration from the core concepts of his songs to create a visual archaeology of northern culture. We combined a number of digital and analogue processes including live drone cameras and stop frame animation to create an original visual look that matched the unique texture, quality and tone of the music.

show credits +

“Sam’s music is very raw, real and textured, not overly produced and synthetic. We wanted to take the same approach with the visuals, apply a human feel, and not be too computer driven.”

-George Thomson in Clash

Photo credit: Luke Dyson